Eleven Growth — Gerald Gerez
Eleven Growth
Let’s talk →
Product-Led Growth Partner
Your softwaresell
I help early-stage SaaS grow by making the product do the work — attracting the right users, keeping them, and expanding naturally.
Activation ↑
Retention ↑
Churn ↓
ARPU ↑
Product-Led Growth
Flywheel
Onboarding
Activation ↑
Retention ↑
Churn ↓
ARPU ↑
Product-Led Growth
Flywheel
Onboarding
The problem
Most SaaS teams spend everything on ads and sales.Then disappear.
How it works
01
Find where users drop
I audit your onboarding and identify exactly where users lose interest — before they ever see the value.
02
Engineer the aha moment
We redesign the experience so users reach value fast — on their own, without a sales call.
03
Build the growth loop
Your product becomes its own acquisition engine. Every user brings the next one.
Revenue leak calculator
Put in your numbers.actually costing you.
New paying users / mo
40
at your current rate
New MRR / mo
$3,200
from new signups
Revenue leaking every month
$13,600
users who signed up but never converted
What you could recover / year
$163,200
with activation fixed to PLG benchmark
Get your free activation audit →
Both plans include
Attract new users
Organic positioning and channels that bring in the right people.
SEO
Content
Distribution
Reactivate dormant users
Bring back users who registered but never converted or went silent.
Email
Winback
Segmentation
Standard
Diagnosis + activation clarity. You’ll know exactly what’s broken and why.
$1,500
/ month · 2-month retainer
Pillars included
01 · Time to Value
I find the aha moment and remove everything blocking users from reaching it.
Aha moment Activation Friction
02 · Value Proposition
Users understand in seconds if this is for them — without anyone explaining it.
Messaging ICP Clarity
05 · Behavior
Everything based on how real users move inside the product. No guesswork.
Analytics Patterns
03 · Conversion
Not included
04 · Retention
Not included
06 · GTM Engine
Not included
Result
Know what’s broken
Faster activation
ICP clarity
Users coming back
Start with Standard →
Most popular
Pro
Full PLG flywheel. Diagnosis + execution. The product grows on its own.
$3,500
/ month · 3-month retainer
All 6 pillars included
01 · Time to Value
I find the aha moment and remove everything blocking users from reaching it.
Aha moment Activation
02 · Value Proposition
Users understand in seconds if this is for them — without anyone explaining it.
Messaging Clarity
03 · Conversion
I map what paying users do differently and build that path for everyone.
Free to paid ARPU Data
04 · Retention
Mechanisms that hook users before they decide to leave.
Churn Engagement Lifecycle
05 · Behavior
Everything based on how real users move inside the product. No guesswork.
Analytics Key features
06 · GTM Engine
With everything connected, the product starts growing on its own.
PLG Flywheel Scalability
Result
More paying users
Less churn
Self-scaling engine
No sales team needed
Start with Pro →
I’m Gerald.loops.
I spend my weeks breaking down how the best SaaS products grow — and applying those patterns to early-stage teams who are still figuring it out.
Not an agency. Not a consultant with a deck. Just someone who’s obsessed with making products grow on their own — through better onboarding, sharper activation, and loops that compound over time.
Based in New York. Working remotely with SaaS teams worldwide.
4+
SaaS products analyzed this week alone
3
Core levers: activation, retention, expansion
15min
All it takes to find your biggest drop-off point
© 2026 Eleven Growth · Gerald Gerez
Your expert partner in B2B SaaS acquisition funnel design
