Transforming users from
Freemium to Premium.
We turn your product into the main driver of sales. We create seamless customer experiences that eliminate friction and take your product to the top.
The Growth Stack
Design infrastructure engineered to turn product usage into your primary growth engine.
Schedule StrategyVelocity Onboarding
We strip away friction. Our flows are engineered to deliver the “Aha! Moment” in seconds, drastically reducing Day-1 Dropoff.
Self-Serve Ecosystem
Interfaces that sell. We design intuitive paths that allow users to onboard, adopt, and upgrade without ever talking to sales.
Feature Adoption
Strategic visual cues (hotspots, tooltips) that guide users toward high-value features that drive long-term retention.
Habit Loops
Moving beyond utility. We design engagement loops that create psychological rewards, making your product a daily habit.
Expansion Architecture
Monetization isn’t an afterthought. We design upgrade paths and paywalls that feel like natural next steps, boosting ARPU.
Data-Driven Iteration
We don’t guess. We integrate behavioral tracking to identify friction points and iterate based on real user evidence.
Stop selling friction.
Start engineering growth.
We deprecate the “Sales-Led” playbook to build a self-sustaining engine. Here is the shift from traditional agency tactics to Product-Led Growth.
Schedule StrategyGhost Signups: Users register, get confused, and vanish forever.
Instant Time-to-Value: We engineer the “Aha! Moment” into the very first session.
Gatekeeping: Hiding pricing behind a “Book a Demo” wall.
Frictionless Access: Transparent pricing and self-serve flows that convert organically.
Feature Bloat: A cockpit UI that intimidates new users.
Progressive Disclosure: A UI that reveals complexity only as the user masters it.
Leaky Funnels: Buying ads to drive traffic into a dead end.
Growth Loops: Turning the product itself into a referral and acquisition engine.
Marketing Fluff: Vague promises that don’t land with the ICP.
Job-to-be-Done: Copy that speaks directly to the outcome the user is desperate for.
Linear Hiring: Scaling requires adding more headcount.
Automated Leverage: Systems that support 10x growth with zero added friction.
Your expert partner in B2B SaaS acquisition funnel design
Gerald Gerez
Product Growth DesignerGerald doesn’t just design funnels; he engineers self-sustaining growth loops. He bridges the gap between traditional acquisition and product retention.
Instead of just “selling,” he focuses on User Activation and Time-to-Value. He understands that in the PLG era, the product itself is the best salesperson.
He uses tools like Figma and data analytics to design friction-free onboarding experiences that turn signups into power users, creating an “Aha! Moment” in the very first session.