Product-Led Growth Partner
Your software
should sell
itself.
I help early-stage SaaS grow by making the product do the work — attracting the right users, keeping them, and expanding naturally.
Activation ↑
Retention ↑
Churn ↓
ARPU ↑
Product-Led Growth
Flywheel
Onboarding
LTV ↑
Activation ↑
Retention ↑
Churn ↓
ARPU ↑
Product-Led Growth
Flywheel
Onboarding
LTV ↑
The problem
Most SaaS teams spend everything on ads and sales.
Users sign up. Then disappear.
The product never gets the chance to prove its value — because nobody designed it to.
How it works
Click a step to explore. Click a sub-step to understand it.
STEP 1
Diagnose
›
1A
Read the funnel
1B
Map behavior inside the product
STEP 2
Experiment
›
2A
Find the moment — design the test
2B
Run it. Measure it. Report it.
STEP 3
Build the Engine
›
3A
Data tells you who converts — and where to find more
3B
The loop runs on its own
Click any step to see what happens.
Each step builds on the last. Start at Diagnose — end with a product that grows on its own.
Step 1 · Sub-step A
Read the funnel
Before touching anything, I look at where your users come from and what they expected when they signed up. A user from a Google ad expects something different than one from a Twitter post. If the product doesn’t match that expectation from the first second, they leave — and you never know why.
What you get
A clear map: channel → promise → user expectation
Step 1 · Sub-step B
Map behavior inside the product
I track exactly what real users do after they sign up. Which screens do they visit? Where do they stop clicking? At what point do they close the tab and never come back? No guessing — just data showing the exact moment the product loses them.
What you get
The exact drop-off point, shown in data
Step 2 · Sub-step A
Find the moment — design the test
Using the behavior data + 15 real conversations with your users, I find the “aha moment” — the thing that, once a user experiences it, makes them stick around. Then I design one focused test: one hypothesis, one metric. Nothing scattered. One bet, placed clearly.
What you get
One experiment, ready to run
Step 2 · Sub-step B
Run it. Measure it. Report it.
We execute the test. I track what changes. Then I bring you a clear result: did it work or not, and exactly why. Not a “it’s complicated” answer — a real decision you can act on. If it worked, we scale it. If it didn’t, we know what to try next.
What you get
A clear result + a next step
Step 3 · Sub-step A
Data tells you who converts
What worked in the product tells us something important: which type of user actually converts. That tells us which channel to focus on — not because it feels right, but because the data shows exactly which users become paying customers. Now you stop guessing which ads to run.
What you get
Ideal customer profile, backed by real behavior
Step 3 · Sub-step B
The loop runs on its own
The right channel brings more users who match the profile. More users generate more behavioral data. More data feeds the next experiment. The loop compounds — each cycle makes the next one cheaper and faster. That’s the engine. Once it’s built, it doesn’t stop.
What you get
A self-reinforcing growth system
Revenue calculator
Put in your numbers.
See what your product is actually costing you.
Monthly trial signups
500
Trial → paid conversion rate
8%
Average plan price ($/mo)
$80
Monthly churn rate
9%
Metric
You now
PLG target
Trial → paid
8%
~25%
Monthly churn
9%
<3%
Customer LTV
$889
$2,667
New paying users / mo
40
at your current rate
Customer LTV
$889
avg. revenue per customer
Revenue lost every month to low activation
$13,600
users who signed up but never converted — gone forever
Lost to churn every month
$—
MRR walking out the door monthly
What you could recover / year
$163,200
with activation + churn fixed to PLG benchmarks
Two ways to
fix your growth.
Both plans include user acquisition strategy and reactivation of dormant users from day one.
Both plans include
Attract the right users
Organic channels that bring in users who actually convert.
Reactivate dormant users
Bring back users who registered but went silent before converting.
Diagnose & Test
Steps 1 + 2. You’ll know exactly what’s broken, why, and you’ll have one real experiment run with a clear result.
$1,800
/ month · 2-month sprint
What’s covered
Step 1A — Read your funnel
Map where users come from, what they expected, and where that promise breaks.
Step 1B — Map product behavior
Track exactly where users stop inside the product. Find the real drop-off point.
Step 2A — Find the aha moment
15 user conversations + data → one hypothesis, one metric, one test designed.
Step 2B — Run, measure, report
Execute the test. Deliver a clear verdict: worked or didn’t — and what to do next.
Step 3 — Build the engine
Not included in this plan
You walk away with
Most popular
Full Engine
All 3 steps. Diagnose → Experiment → Growth loop running on its own. The complete system.
$3,800
/ month · 3-month retainer
Everything in Diagnose & Test, plus
Step 3A — Find the right user profile
What worked in the product reveals who actually converts. That tells us which channel to amplify — no gut feeling, just data.
Step 3B — The growth loop
Right channel → more of the right users → more behavioral data → better next experiment. The loop compounds on its own.
Retention & conversion layer
Mechanisms that hook users before they decide to leave. Path from free to paid, built from data on what paying users do differently.
You walk away with
I’m Gerald.
I think in loops.
I spend my weeks breaking down how the best SaaS products grow — and applying those patterns to early-stage teams who are still figuring it out.
Not an agency. Not a consultant with a deck. Just someone who’s obsessed with making products grow on their own — through better onboarding, sharper activation, and loops that compound over time.
3
Levers that move every SaaS metric: activation, retention, expansion
1
Experiment at a time — focused tests, not scattered fixes
15min
Is all it takes to find your biggest drop-off point
Let’s talk about your software.
Not a sales call. Just 15 minutes to understand where you’re losing users and what’s worth fixing first.
Tell me about your software →Or find me on LinkedIn · X
Your expert partner in B2B SaaS acquisition funnel design