Your SaaS doesn't have
a product problem.
It has a broken system.
I find exactly where your users drop off, run one focused experiment using your own product data, and tell you which channel to scale — not with gut feeling, with evidence.
Why listen to me?
Fair question. I'm Gerald — I built Eleven Mediaa around one specific problem: vertical B2B SaaS tools that convert well on paper but leak users before they reach their first meaningful outcome.
I don't come from a big agency. I come from obsessively studying how the best PLG companies — the ones that actually cracked self-serve activation — built their systems. Then I built a process to apply the same logic to smaller, focused products.
What I offer isn't a framework. It's a diagnosis built from your data, a single experiment designed to confirm the fix, and a clear answer on where to push next. That's the whole thing. No retainer trap, no strategy deck that sits on a shelf.
Users sign up.
Then nothing happens.
The instinct is to redesign onboarding, change pricing, or ship a new feature. That rarely moves the real metric.
The actual problem is almost always a gap between what your acquisition channel promises and what the user actually experiences inside the product.
That gap has a specific location in your funnel. It has a calculable cost. And it has a fix — but only once you know exactly where it lives.
"I know something is off. I have data in Mixpanel but I can't read it in context. I think it's the onboarding but I can't prove it — and every week that passes, more users leave without converting."
Three steps. No filler.
Each step has one concrete deliverable. You know exactly what you're getting before you commit to the next one.
Diagnosis
I read your full funnel: where your users come from, what promise brought them, and exactly where that promise breaks inside the product. I map real behavior — where users stop, what they do, when they leave.
Deliverable: funnel map + exact drop-off pointExperiment
Using the diagnosis and real user conversations, I identify the aha moment that isn't happening yet. I design one experiment: one hypothesis, one metric, nothing else. We run it, measure it, and I give you a clear answer — it worked, or it didn't, and here's why.
Deliverable: experiment result + diagnostic reportEngine
What worked in the product tells you exactly which type of user actually converts. That tells you which channel to amplify — not based on intuition, but because your own product data confirmed it. The system starts running on its own.
Deliverable: channel strategy + growth loop blueprintBuilt for vertical B2B SaaS founders
who already have traction.
You're selling to one specific type of business
Workflow tools, team ops, analytics, field software, niche productivity — products designed for a vertical, not the entire market.
You have a self-serve or freemium model
Users can sign up and try without talking to sales first. That's where the drop-off lives — and where the biggest lever hides.
You have some form of analytics, even basic
You don't need a perfectly instrumented stack. You need enough signal to read behavior. We work with what you have.
You're seed to Series A, 5–50 people
Early enough to move fast. Large enough to have real activation data. This is where the process creates the most leverage.
See the problem
before we talk.
Run your product through the Onboarding Audit Tool. Five questions. Two minutes. You get an initial map of where your activation is likely breaking — right now, before any call.
No signup. No email required. Just useful answers.
Onboarding Audit Tool
Answer 5 questions about your product and get an instant diagnostic of your biggest activation gaps.
Already know what you need? Book a direct call.
Questions you probably have.
Your expert partner in B2B SaaS acquisition funnel design